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In this day and age, there is a big focus on building a digital presence and forming a strong digital marketing strategy in order to succeed as a business. However, direct mail still proves to be an effective and popular way to reach new and existing customers, with direct mail spend in the UK last year reaching £1.1 billion. For businesses who are wanting to take advantage of direct mail and create an effective direct mail campaign, a mailing house can be an essential part of the campaign strategy and is often considered an essential resource.
In this blog we’ll explore everything there is to know about mailing houses. What a mailing house is, its benefits, as well as what services they offer to their customers.