At Direct Mail Services, we provide high quality proud and sample attaching services, helping you add value to your direct mail and stand out from the crowd.
Adding a give away or peel off item can add dramatic impact to a standard letter or insert. Promotional items engage the customer and increase brand awareness, and our customers have reported significant uplift in response rates by simply adding a peelable card to their letters.
What Is Product & Sample Attaching?
Product and sample attaching is a direct mail service where physical items, such as samples, promotional products, or small giveaways, are securely attached to mail pieces like brochures, catalogues, or letters. This allows brands to engage recipients directly, create a memorable experience, and encourage interaction with the product, all while ensuring the items are safely delivered through the postal system.
What We Offer
At Direct Mail Systems, we specialise in securely attaching products and samples to your mail pieces. Using high-quality equipment and careful handling, we ensure that each item is firmly affixed, safe for transit, and presented professionally to engage recipients effectively.
When attaching products and samples, here are our min. and max. requirements:
Sample width: Min 70mm / Max 195mm
Sample Length: Min 26mm / Max 127mm
Sample Depth: Max 15mm

Benefits of Product & Sample Attaching in Direct Mail
Boosts Engagement
Attaching a sample or product directly to your mail makes your campaign more interactive, encouraging recipients to explore and engage with your brand.
Creates a Memorable Experience
Receiving a physical product or sample adds a tactile, memorable element that helps your brand stand out and improves recall.
Drives Conversions
By letting recipients try a product or see it firsthand, sample attaching can increase interest, trial, and ultimately conversion rates.
Enhances Brand Perception
Including quality products or branded samples demonstrates care and professionalism, strengthening your brand image.
Versatile & Customisable
You can attach a wide variety of items, small products, promotional giveaways, or inserts, tailored to your campaign goals.

Why Use DMS for Product & Sample Attaching?
At Direct Mail Systems, we combine expertise, high-quality equipment, and careful handling to securely attach products and samples to your mail pieces. Our team ensures every item is professionally affixed and safe for transit, helping you create engaging, memorable campaigns that leave a lasting impression with your audience.
FAQs for Product & Sample Attaching for Direct Mail
Will attached items stay secure during delivery?
Yes. Professional attaching methods ensure products are firmly secured and protected so they arrive intact and presentable.
What types of items can be attached?
A wide range of lightweight samples and promotional items can be attached, provided they meet postal and packaging requirements.
Why add samples to a direct mail campaign?
Physical samples increase engagement, improve brand recall, and give recipients a hands-on experience that can drive stronger response rates.
Does attaching samples affect postage costs?
It can influence weight and format, but careful planning helps optimise packaging to remain cost-effective and postal compliant.
Next Steps
If you’re looking to send out a direct mail campaign with product or sample attachments, get in touch!
Receive a free quote clicking here or call us on 0117 934 1600 to find out more.