What is Postcard Marketing?
Postcard marketing a type of direct mail and promotional material businesses use to communicate with their current and prospective customers via the postal service. Postcards are typically small rectangular cards that are without an envelope and printed on single or both sides. As part of the design, the recipient’s name and address will be included, as well as space for a postal stamp.
All types of industries and businesses use direct mail postcards to promote a certain offer, new products or services, a new store opening, brand awareness or other brand messages. Many find postcards to be effective in driving sales, reaching new customers and generating leads.
What We Offer
At Direct Mail Systems, we offer a flexible approach to direct mail postcards. From total postcard management, from start to finish, or if you need support within a particular stage, we can help. We are an experienced team and are a leading mail house within the UK. We use state-of-the-art machinery and our bank of knowledge to fulfil high-quality postcards, whatever your budget. We can support you with:
- Printing & Production
- Data Processing
- Postage Costs
- Fulfilment & Delivery
Direct Mail Systems provides a flexible and cost-effective direct mail postcards service that never fails to exceed customer expectations.
The Benefits of Postcard Marketing in Direct Mail
There are many benefits of sending direct mail postcards as part of a direct marketing campaign. These include:
Cost Effective
Postcards are usually the most cost-effective option when it comes to direct mail. This is because they are small in size and don’t require an envelope. Because of this, they also require less postage, making them a cost-effective option for many businesses.
High Response Rate
Many businesses find that postcards offer a high response rate compared to other types of direct mail. Due to not needing to open an envelope, receipts can easily see the message and can quickly decide whether to take action or not.
Highly Targeted
Postcards can be highly targeted and sent to a specific audience of consumers, based on factors such as demographics, location, buying behaviour and interests. This means businesses can tailor their messaging to the recipient, resulting in higher engagement rates.
Tangible
A tangible piece of marketing material can have a much more meaningful impact than online or digital marketing efforts. It’s thought that if consumers can hold and interact with something, they are much more likely to remember it. Receipts of direct mail postcards will also be able to refer back to it at a later date, which increases the likelihood of initiating a reaction.
Measurable
The success of a postcard campaign can also be measured, which will help make better data-driven marketing decisions for a business. By using a unique promotional code on the postcard or by tracking phone numbers, a business can see how effective the campaign was.
I would have no hesitation recommending the services of DMS. They are one of the most flexible and responsive mailing houses I use monthly and have done for years and to this day they have never let us down.
How Our Mailshots Works
We support businesses with their mailshot campaigns from the very beginning.
From an initial call, we'll make sure we understand what services you need as well as your overall aims and expectations of the campaign.
Next, we'll get to work producing and printing your mailshot, managing the necessary data, organising postage and delivering your mailshots on time.
FAQs on Postcard Marketing
Can postcards be personalised?
Yes! Postcards can include recipient names, unique offers, QR codes, or personalised messages to increase engagement and response rates.
What sizes and formats are available for postcards?
Common formats include standard (A6), large (A5), and custom sizes. Options include single-sided or double-sided printing, glossy or matte finishes.
How much does a postcard marketing campaign cost?
Costs vary based on the size of the mailing list, type of postcard, personalisation, and postage. Tailored quotes are available for every budget, just get in touch.
Can I track the success of my postcard campaign?
Absolutely. We encourage the use of tracking options such as QR codes, promo codes, or unique landing pages so you can measure responses and ROI.
Is postcard marketing effective for small businesses?
Yes! Postcards are an affordable, high-impact way for small businesses to reach new customers, retain existing ones, and promote local offers.
Next Steps
If you’re looking to send out your next direct mail postcard or want to know more about what we have to offer, get in touch! We can talk you through your options and provide you with a free, no-obligation quote.
Call us on 0117 934 1600 or get a Postcard Quote now.
