Direct Mail Systems offers cost effective & environmental friendly upwrapped naked mailings for catalogue distribution.
What Is Unwrapped Naked Mailing for Catalogues?
With ever increasing postage costs, the catalogue marketeer has had to find ways of reducing costs to ensure as many catalogues as possible hit the market. Unwrapped naked mailing is a direct mail method where catalogues are sent without envelopes or polywrapping, allowing your branding and message to be visible immediately while reducing packaging and postage costs.
Removing the packaging significantly reduces the production costs of an already expensive item. There is also the environmental benefit of reducing packaging waste whether this is a plastic, envelope or paper wrap.
What We Offer
Direct Mail Systems provides a complete naked mailing service for catalogues and direct mailers, ensuring your materials are mailed efficiently without envelopes or polywrapping. Our expert team can manage the entire process, from mailing preparation and addressing to postal sorting and delivery, helping you reduce packaging, lower postage costs, and maximise visibility. With a focus on quality control and postal compliance, we ensure your naked mailings are delivered securely and in excellent condition.
The Benefits of Unwrapped Naked Mailing
Increased Visibility
Your catalogue or publication is immediately visible, helping your message stand out to recipients.
Lower Packaging & Postage Costs
Eliminating envelopes or polywrap reduces material usage and can save on postage.
Environmentally Friendly
Less packaging means less waste, making your direct mail campaign more sustainable.
How Unwrapped Naked Mailing Works
Unwrapped naked mailing is a simple, efficient process designed for catalogues and publications. Your items are prepared and checked for quality, addressed to your target audience, and sorted according to postal requirements. Without envelopes or polywrap, the mailings are dispatched directly, reducing production steps and costs while ensuring your materials arrive clean, intact, and ready to make an impact with recipients.
FAQs on Unwrapped Naked Mailing
Will my catalogue be safe & arrive undamaged?
The way we produce unwrapped items with strapped bundles mean that catalogues are presented through the mail system flat and well protected in rigid pallet containers. They have significantly less handling than items presented in sacks. This helps to ensure that our clients catalogues arrive in tip top condition.
Can you seal the open edge?
Its not required for naked mailing but yes we can. We have inline options available for all our inkjet lines to tab seal open edges. This is ideal for low to mid pagination catalogues. If a 40-45mm flap is included on the cover we can seal the cover closed with a peal-able adhesive. This is particularly useful for incorporating the indicia and return address so there is more cover space for you images. Or if extended further can be perforated to include tear of vouchers or response forms.
Can naked mailings use mailmark services?
Unless we seal 3 edges with a tab or wafer seal, then unfortunately not. Most naked mailings can still obtain high levels of postal discounts, especially if mailed on our DMS DSA Highsort Advertising Mail Intermediate Responsible service. The savings of removing the packaging usually make up for not using mailmark.
Why Use DMS for Unwrapped Naked Mailing
Direct Mail Systems is a trusted and experienced mailing house, specialising in unwrapped naked mailings for catalogues and publications. Our flexible approach and fast turnaround capabilities allow us to meet tight deadlines with ease, ensuring your campaign runs smoothly.
Using industry-leading equipment, we deliver high-quality naked mailings at cost-effective prices, consistently exceeding client expectations. Trusted by some of the UK’s leading brands, we also provide expert advice on creating effective direct mail campaigns that maximise impact and engagement.
Next Steps
If your are looking to implement unwrapped naked mailings for your next direct mail campaign, speak to the Direct Mail Systems team today. We’ll answer any of your questions and can offer you a free, no-obligation quotation.
Simply call us on 0117 934 1600 or contact us online by clicking here.