
With the continuing shift towards an increasingly digital marketing environment, with email and social media marketing taking precedence over the marketing world, it is easy for direct mail to become seemingly redundant. Whilst it may seem counterintuitive to invest in this traditional marketing method, direct mail remains an influential and beneficial marketing tool, thanks to the psychology behind its effectiveness. In this blog post, we will explore the psychology behind direct mail and how this makes it a worthy marketing tool for businesses to invest in.