Despite the immense growth of digital marketing efforts, direct mail still stands its ground in being an effective marketing tool especially when it comes to event marketing. But how do you leverage your direct mail campaign to ensure event marketing success? In this article we reveal all, helping you ensure your invites not only reach your audience but also persuade them to attend.
Direct mail is an effective and tangible way to reach new and existing customers. Central to a successful direct mail campaign is a compelling call to action. In this blog, we’ll cover all you need to know when it comes to a call to action, in terms of what they are, how to craft one, compelling examples and much more.
Want to know how to use data analytics in direct mail marketing? It can be a great way to gain key insights and help with future decision-making. In this blog post, we explore all there is to know surrounding data analytics and how they can be integrated into direct mail marketing to support the performance of marketing campaigns.
In today’s day and age, businesses are facing more and more competition, making customer retention and loyalty an integral part of the long-term success of a business. This competitive business landscape calls for heightened marketing efforts to engage consumers and stand out from competitors. In this blog post, we explore the role of direct mail in customer retention strategies and whether it’s a tool for success.
Direct mail marketing is far from a dying marketing channel, despite what many digital enthusiasts would like you to think. If carried out effectively with a solid strategy behind it, direct mail can be an impressive marketing tool that can yield envious results. However, like many marketing strategies, it does come with its own set of pitfalls which can undermine your efforts and waste resources. In the article, we’re taking you through the common pitfalls in direct mail advertising, so that you can avoid them.