When it comes to direct mail, the days of sending the same message to everyone on your list are long gone. If you want better response rates, higher ROI, and real engagement, segmentation is key. In this blog, we’ll walk you through how to segment your mailing lists for higher engagement and share practical tips to help you get more from every campaign.
When it comes to direct mail, timing can be just as important as the message itself. You could have the most compelling copy, eye-catching design, and irresistible offer, but if your mailer lands on the wrong day or during a period of low engagement, your return on investment (ROI) might not live up to expectations.
At Direct Mail Systems (DMS), we know that successful direct mail campaigns are built on strategy, not just creativity. And one of the most frequently asked questions we get from clients is: "When is the best time to send out direct mail?" The short answer? It depends. But don’t worry, we’re here to break it down for you.
Our email inboxes are overloaded and attention spans are shortening. That means direct mail has the opportunity to stand out—literally. It gets noticed, opened, and remembered. But for all its strengths, direct mail works best when it’s strategically integrated into your marketing funnel.
When aligned with each stage of your marketing funnel, it becomes a key driver of awareness, engagement, and conversion. In this guide, we’ll show you exactly how to align direct mail with your marketing funnel and reap the results.
Direct mail is a powerful tool, but like any great marketing strategy, timing is everything. When your message lands in the right hands at just the right time, the results speak for themselves, so whether you’re planning for a January health campaign, a summer sale, or a Christmas push, having a clear calendar makes all the difference.
At Direct Mail Systems, we help brands plan, print, and deliver impactful direct mail campaigns all year round. This month-by-month calendar gives you an overview of the best times to launch seasonal campaigns, plus tips on when to start planning so you stay ahead of the game.
Sending out samples for product launches is often incorporated into many brand's and company’s marketing strategies, especially via direct mail. In this blog, we’ve put together the complete guide on sampling for product launches, including what it is, why carry it out and the best way to form your sampling strategy.