A/B testing is a proven method to optimise digital marketing campaigns, but it’s not just for email and web. When used effectively in direct mail, A/B testing can significantly increase response rates, improve targeting, and drive a stronger return on investment (ROI). By applying scientific testing methods to traditional print marketing, businesses can make data-driven decisions that lead to smarter, more successful campaigns. Below, we explore the key techniques for A/B testing in direct mail, why it works, and how you can use it to generate better results from your next campaign.

Read more …

Let’s face it, our inboxes are overflowing, ads are everywhere, and attention spans are short. That’s why direct mail still works! It cuts through the noise. A well-designed mailer doesn’t just sit in someone’s letterbox; it grabs attention, delivers a message you can’t ignore, and often ends up stuck on the fridge or passed around the office. So if you’re planning a campaign and want to get it right from the start, this ultimate guide to planning a successful direct mail campaign is for you.

Read more …

We’ve all received a piece of mail that made us stop and think, “This actually feels relevant to me.” That reaction isn’t just good design or luck; it’s powered by data. More specifically, data enrichment. If your direct mail campaigns aren’t hitting the mark or if you’re simply sending the same thing to everyone, there’s a good chance your data needs a boost. In this article, we’ll explain what data enrichment is, why it matters for direct mail, and how you can use it to get better results from every direct mail campaign.

Read more …

When it comes to direct mail, the days of sending the same message to everyone on your list are long gone. If you want better response rates, higher ROI, and real engagement, segmentation is key. In this blog, we’ll walk you through how to segment your mailing lists for higher engagement and share practical tips to help you get more from every campaign.

Read more …

When it comes to direct mail, timing can be just as important as the message itself. You could have the most compelling copy, eye-catching design, and irresistible offer, but if your mailer lands on the wrong day or during a period of low engagement, your return on investment (ROI) might not live up to expectations.

At Direct Mail Systems (DMS), we know that successful direct mail campaigns are built on strategy, not just creativity. And one of the most frequently asked questions we get from clients is: "When is the best time to send out direct mail?" The short answer? It depends. But don’t worry, we’re here to break it down for you.

Read more …