Direct mail is a powerful tool, but like any great marketing strategy, timing is everything. When your message lands in the right hands at just the right time, the results speak for themselves, so whether you’re planning for a January health campaign, a summer sale, or a Christmas push, having a clear calendar makes all the difference.

At Direct Mail Systems, we help brands plan, print, and deliver impactful direct mail campaigns all year round. This month-by-month calendar gives you an overview of the best times to launch seasonal campaigns, plus tips on when to start planning so you stay ahead of the game.

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Sending out samples for product launches is often incorporated into many brand's and company’s marketing strategies, especially via direct mail. In this blog, we’ve put together the complete guide on sampling for product launches, including what it is, why carry it out and the best way to form your sampling strategy.  

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Product sampling is one of the most effective marketing strategies for introducing new products, building brand awareness, and driving consumer engagement. By allowing potential customers to experience a product firsthand, businesses can reduce purchase hesitation, build trust, and create lasting brand loyalty. In this guide, we'll explore what product sampling is, why it works, the best strategies for execution, and common pitfalls to avoid.

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In-home sampling has become a game-changer in the world of product marketing. It allows brands to deliver free product samples directly to their target audience’s homes, creating a personal and engaging brand experience. Unlike in-store sampling, where consumers need to be physically present, in-home sampling enables potential customers to interact with a product in their own time and space, increasing the likelihood of conversion. In this blog, we take you through everything you need to know about home sampling, and how Direct Mail Systems is revolutionising the in-home sampling process. 

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Even as technology continues to advance, direct mail remains a powerful tool for engaging with customers. However, blending traditional methods with modern technology can elevate your campaign's impact. QR codes are an excellent way to connect offline materials to online experiences, offering a seamless journey for recipients while amplifying engagement.

Keep reading as we cover the best practices for integrating QR codes into direct mail and the benefits they bring. Whether you aim to track responses, drive traffic, or enhance personalisation, this guide will ensure your QR code strategy is effective.

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