If you’re familiar with direct mail and mailshots, then you will probably have heard of the term bulk mail. However, do you really know what it means? In this article, we’ll cover everything you need to know about bulk mail so you can be more informed and decide if it’s something your organisation could benefit from.
Direct mail continues to be a powerful tool within businesses’ marketing strategies, especially when aiming to reach specific target audiences. One crucial aspect that can significantly impact the success of a direct mail campaign is the time in which it is sent out. Keep reading as we explore the question that plagues many marketers: What is the best time of the week to send out direct mail?
A well-designed direct mail piece can capture attention, engage recipients, and drive them to take action. Whether it’s driving sales, store visits or sign-ups, design is a crucial aspect of creating effective direct mail campaigns. In this article, we will explore some essential design tips to help you maximise the impact of your direct mail printing.
Direct mail can often be overlooked when forming a marketing strategy, but in fact, holds many advantages to businesses and organisations looking to deliver on brand objectives and KPIs. In an increasingly saturated digital landscape, physical mail provides a welcome change, allowing brands to cut through the noise and deliver a tangible message. When executed strategically, direct mail campaigns can deliver exceptional return on investment (ROI) by forging a deeper, more memorable connection with the recipient. In this article, we will explore effective strategies for maximising ROI with direct mail.
Direct mail remains a powerful tool for effectively reaching target audiences and breaking through the saturated online space. The tactile nature of mail enables brands to forge a deeper, more memorable connection with recipients, helping to cut through the digital noise. Like any marketing campaign, it's crucial to measure the success and effectiveness of direct mail initiatives by tracking key metrics. In this article, we will explore the key metrics for evaluating direct mail campaigns and how they contribute to measuring success.