With ever increasing postage costs, the catalogue marketeer has had to find ways of reducing costs to ensure as many catalogues as possible hit the market. Removing the packaging, be it polythene or envelope significantly reduces the production costs of an already expensive item.
Tab or also known as wafer seal is a 25mm or 35mm disc used for sealing the open edge of a folded or stitched booklet. They come as either crystal clear with perforation or a translucent paper seal without perforation. The benefit of using a seal is it protects the mail peice from being damaged in the postal system as the pages are held together.
Adding a give away or peal off item can add dramatic impact to a standard letter or insert. Promotional items engage the customer and increase brand awareness.
Our customers have reported significant uplift in response rates by simply adding a pealable card to their letters.
Eco friendly polywrapping is a sustainable alternative to traditional plastic packaging. It protects direct mail items like catalogues, magazines, and brochures while using biodegradable, recyclable, or compostable materials, reducing environmental impact without compromising on durability or presentation.
We offer two type of eco friendly polywrapping:
Compostable films are made from bio-polymers, such as potato or corn starch or polylactic acid (PLA). Just like biodegradable films, they require certain conditions to decompose and under legislation, they must meet certain criteria to be classified as compostable.
Most compostable films are considered compostable at an industrial level, so aren’t suitable for home composting like you might think. Whilst they’ll still break down in a home compost heap, they’d take longer than in industrial conditions.
When they do breakdown, they turn into water and CO2. Whilst the latter might seem like a negative, it often has a neutral effect on the environment. This is because the plant-based materials used to make the films absorbed CO2 in the first place. They also break down a lot quicker than biodegradable plastics.
This is our recommended mailing film for publications that are still wanting to show off the cover on arrival in letterboxes but that are environmentally focused.
Biodegradable Film, sometimes referred to as "degradable" film, are the most effective and economic of the plastics. It is based on Oxo-degradation and has also become known as Oxo-biodegradable, or "totally degradable".
An additive is included in the manufacturing process of conventional plastic, which changes the behaviour of the plastic. Oxo-biodegradation is a two-stage process in which, first the plastic is converted by reaction with oxygen to molecular fragments that are water wettable and second, these smaller oxidised molecules are biodegraded (converted into carbon dioxide, water and biomass).
This is no longer a recommended film. The EU has now banned the production due to it contaminating the recycling process.
Made from biodegradable or recyclable materials, eco friendly polywrap reduces plastic waste and helps your business meet sustainability goals.
Despite being environmentally conscious, it still safeguards catalogues, magazines, and brochures from moisture, dirt, and damage during transit.
Using eco friendly packaging demonstrates a commitment to sustainability, which resonates with environmentally conscious customers and strengthens brand reputation.
How is eco friendly polywrapping different from standard polywrap?
Unlike traditional plastic wraps, eco friendly polywrap uses environmentally conscious materials that reduce waste and carbon footprint while still protecting your mail items.
What items can be packaged with eco friendly polywrap?
Common items include catalogues, magazines, newspapers, brochures, flyers, and other promotional publications.
Does eco friendly polywrapping protect items as well as regular polywrap?
Yes! Eco friendly polywrap is durable and resistant to dirt, moisture, and scuffing, ensuring your items arrive clean and intact.
Is eco friendly polywrapping recyclable?
Most eco friendly polywraps are recyclable, biodegradable, or compostable, depending on the material used, helping to reduce environmental impact.
How much does eco friendly polywrapping cost?
Costs vary depending on volume, item size, and the specific eco friendly material chosen. We provide tailored quotes for every campaign, get in touch to find out more.
If you’re interested in our eco friendly polywrapping services for your next direct mail campaign, get in touch with the team today! They’ll provide you with a free quote and answer all your questions.
Call us on 0117 934 1600 or click here to fill out our online form.
Compostable films are made from bio-polymers, such as potato or corn starch or polylactic acid (PLA). Just like biodegradable films, they require certain conditions to decompose and under legislation, they must meet certain criteria to be classified as compostable.
Most compostable films are considered compostable at an industrial level, so aren’t suitable for home composting like you might think. Whilst they’ll still break down in a home compost heap, they’d take longer than in industrial conditions.