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Direct Mail Systems provides cost-saving solutions for international delivery on direct mail campaigns.

What is International Direct Mail?

International direct mail is exactly that. Usually carried out by a mailing house that operated internationally, that offers direct mail services and solutions to businesses that operate globally and who want to target existing or prospective customers in other markets. As well as being able to handle the postage and sending overseas, an international mailing house will be able to offer direct mail production services such as printing, folding, inserting and addressing an entire range of marketing materials. 

What We Offer

Direct Mail Systems is a UK-based mailing house that specialises in international mail. Our experienced team and their wealth of industry knowledge, provide our customers with effective and efficient direct mail solutions from printing through to international delivery, allowing businesses to successfully send their direct mailers to anywhere in the world at cost-effective prices. Whether it’s a small or large-scale international campaign, we can help. 

We are therefore the go-to mailing house for seamless international direct mail campaigns, that are affordable. 

The Benefits of an International Direct Mail House

There are many benefits of using an international direct mail house to produce and deliver your direct mail campaigns. 

Cost-effective 

An international mail house can offer cost-effective solutions when printing and posting international mail, especially when it comes to bulk postage discounts and getting the best international postage rates for sending direct mail.

Experienced Team 

Benefit from the expertise of an experienced team who know the industry inside and out. They will be able to advise on best practices for international direct mail as well as postage solutions to deliver a seamless campaign experience. 

Entire Campaign Management 

International mail houses provide more than just international postage. Let them manage the entire direct mail campaign from start to finish, including customer data clean-up and bespoke mailer finishes. 

Great Postage Rates for International Direct Mail

International mail houses offer great postage rates for international mail, making your overseas direct mail campaigns affordable and more cost-effective. 

At Direct Mail Systems, we get great postage rates for your international mail using Royal Mail and Down Stream Access (DSA), so that you can focus on creating engaging campaigns that generate a great ROI. 

Why Use DMS for International Direct Mail?

Direct Mail Systems always ensure that our customers receive the very best service and value for money when carrying out international mail campaigns. We provide a variety of direct mail services including letters, postcards, personalisation, brochures and much more, all of which can be printed and sent internationally at the very best rates and managed by our team. 

We are proud to work with top-name businesses, supporting them with our printing, data processing and international delivery solutions to create successful direct mail campaigns time and time again. 

FAQs for International Direct Mail

Which countries can you send international direct mail to?
We can send mail to most countries worldwide. Delivery times and costs vary depending on destination, postal services, and local regulations.

How long does international direct mail take to reach recipients?
Delivery times depend on the country and service chosen. Typically, it ranges from 1–4 weeks, including preparation, printing, and shipping.

Can international direct mail be personalised?
Yes! You can include recipient names, customised offers, QR codes, and personalised messaging, even for overseas recipients.

How much does international direct mail cost?
Costs vary depending on destination, size and type of mail piece, quantity, and postage options. We provide tailored quotes for each international campaign, get in touch to find out more.

How do you handle customs and international postage requirements?
We manage all customs documentation, postage compliance, and international shipping regulations to ensure your mail reaches recipients without delays or issues.

Next Steps?

If you’re interested in international mail and our seamless direct mail services, get in touch with the team to get started! 

Call us on 0117 934 1600 or contact us online by clicking here. 

Direct Mail Systems provides a flexible and cost-effective direct mail postcards service that never fails to exceed customer expectations. 

What is Postcard Marketing?

Postcard marketing a type of direct mail and promotional material businesses use to communicate with their current and prospective customers via the postal service. Postcards are typically small rectangular cards that are without an envelope and printed on single or both sides. As part of the design, the recipient’s name and address will be included, as well as space for a postal stamp. 

All types of industries and businesses use direct mail postcards to promote a certain offer, new products or services, a new store opening, brand awareness or other brand messages. Many find postcards to be effective in driving sales, reaching new customers and generating leads. 

What We Offer

At Direct Mail Systems, we offer a flexible approach to direct mail postcards. From total postcard management, from start to finish, or if you need support within a particular stage, we can help. We are an experienced team and are a leading mail house within the UK. We use state-of-the-art machinery and our bank of knowledge to fulfil high-quality postcards, whatever your budget. We can support you with:

• Printing & Production
• Data Processing 
• Postage Costs
• Fulfilment & Delivery

The Benefits of Postcard Marketing in Direct Mail

There are many benefits of sending direct mail postcards as part of a direct marketing campaign. These include:

Cost Effective

Postcards are usually the most cost-effective option when it comes to direct mail. This is because they are small in size and don’t require an envelope. Because of this, they also require less postage, making them a cost-effective option for many businesses.

High Response Rate

Many businesses find that postcards offer a high response rate compared to other types of direct mail. Due to not needing to open an envelope, receipts can easily see the message and can quickly decide whether to take action or not. 

Highly Targeted

Postcards can be highly targeted and sent to a specific audience of consumers, based on factors such as demographics, location, buying behaviour and interests. This means businesses can tailor their messaging to the recipient, resulting in higher engagement rates. 

Tangible 

A tangible piece of marketing material can have a much more meaningful impact than online or digital marketing efforts. It’s thought that if consumers can hold and interact with something, they are much more likely to remember it. Receipts of direct mail postcards will also be able to refer back to it at a later date, which increases the likelihood of initiating a reaction.

Measurable

The success of a postcard campaign can also be measured, which will help make better data-driven marketing decisions for a business. By using a unique promotional code on the postcard or by tracking phone numbers, a business can see how effective the campaign was. 

How Does Postcard Marketing Work?

To get started, you will need to decide the objective of your postcard direct mailer, whether that be brand awareness or driving sales. You will also need to decide how you will measure the campaign’s success. Once you’ve finalised your design and have a list of contacts you wish to send your postcard to, you can hand the project over to a professional direct mail house. 

The mailing house will be able to print and produce your postcards, sort postage costs and organise their delivery. 

Why Use DMS for Postcard Marketing?

At Direct Mail Systems, we’re experienced in producing and distributing high-quality direct mail postcards for numerous businesses across a variety of industries. Trusted by the UK’s leading companies, our ability for quick turnaround and flexible, customer-centred approach keeps them coming back time and time again. 

As well as providing a vast array of printing finishes, we also have great relationships with postage companies that allow up to provide our customers with bulk postage discounts for cost-effective campaigns. 

FAQs on Postcard Marketing

Can postcards be personalised?
Yes! Postcards can include recipient names, unique offers, QR codes, or personalised messages to increase engagement and response rates.

What sizes and formats are available for postcards?
Common formats include standard (A6), large (A5), and custom sizes. Options include single-sided or double-sided printing, glossy or matte finishes.

How much does a postcard marketing campaign cost?
Costs vary based on the size of the mailing list, type of postcard, personalisation, and postage. Tailored quotes are available for every budget, just get in touch.

Can I track the success of my postcard campaign?
Absolutely. We encourage the use of tracking options such as QR codes, promo codes, or unique landing pages so you can measure responses and ROI.

Is postcard marketing effective for small businesses?
Yes! Postcards are an affordable, high-impact way for small businesses to reach new customers, retain existing ones, and promote local offers.

Next Steps

If you’re looking to send out your next direct mail postcard or want to know more about what we have to offer, get in touch! We can talk you through your options and provide you with a free, no-obligation quote. 

 Get a Postcard Quote now or call all us on 0117 934 1600.

Direct Mail Systems provide high-quality, personalised direct mail to drive engagement and help businesses reach their marketing objectives.

What is Personalised Direct Mail?

Personalised direct mail is any type of direct mail a business sends to its current or prospective customers that features any type of personalised content specific to the recipient. This could be a personalised message or offer, using customer data and demographics surrounding their personal details, latest purchases, interests, geographical location and other shopping behaviour. 

Examples of personalised direct mail include using the recipient’s name on the direct mail or suggesting a complimenting product for their last purchase. 

What We Offer

At Direct Mail Systems, we can help produce, deliver and manage your personalised direct mail campaign from start to finish. We offer a variety of different printing options and finishes, as well as bespoke and special applications such as seals and polywrapping. Our experienced team are also able to offer their expertise and advice on ways to use personalisation to maximise the success of a direct mail campaign. 

When it comes to personalised direct mail, the quality of the available data is key. There’s nothing worse than your customers receiving personalised material that’s incorrect. Our data processing service ensures your personalised direct mail goes smoothly and your data is fully cleaned and enriched for maximum engagement. 

The Benefits of Personalised Direct Mail

There are multiple benefits of sending out a personalised mailshot, which include:

Increased Engagement

Personalised direct mail has been proven to drive higher engagement than non-personalised direct mail, resulting in better response rates, whether that be sales, call-backs or footfall. This is because personalised mail is more likely to catch the attention of the recipient, such as seeing their name, and because it is tailored to their interests and past behaviour. 

Increased Brand Awareness

Using personalised direct mail as part of a business’s marketing strategy can help increase brand awareness and recognition with current and prospective customers, by establishing a more memorable brand image. A customer is more likely to remember a brand or business that has made the effort to understand and ‘know’ them, by providing them with personalised material.   

Improved Brand Loyalty

Direct mail that is personalised can also improve brand loyalty, as well as the customer and business relationship. Personalisation makes a customer feel special and valued by a brand, which lends a hand to them choosing them over another competitor in the future.  

Greater ROI

Using customer data to deliver a personalised direct mailer filled with content that the recipient can personally relate to creates a highly targeted campaign. Because you’ve got the right message in front of the right people, response rates will be higher and therefore have a greater return on investment (ROI) than non-personalised direct mail. 

How Personalised Direct Mail Works

What sets personalised direct mail apart from regular mailshots is the use of customer data to create a personalised experience. The more customer data a business has, the more personalised the direct mail can be. This is how a personalised direct mail campaign typically works: 

• Define the Target Audience - usually by age, gender, location, buying behaviour, interests etc. 
• Gather the Data - about the target audience, such as name, address, purchase history, preferences etc. 
• Create Personalised Messaging - decide how you wish to use the data to create personalised messaging, such as ‘Hello, [customer name]’. It needs to speak directly to the recipient, their interests and behaviour and could include personalised offers, recommended products or general use of demographics. 
• Design the Mailer - create an engaging design that includes your personalised messaging and will convey it effectively. 
• Get a Mailing House Involved - this is the stage most businesses hand over the project to a mailing house. From here, they’ll help you sort and clean your data, print your design, organise postage and action delivery.

FAQs on Personalised Direct Mail

Can personalised direct mail be integrated with digital marketing?
Yes! Campaigns can include QR codes, personalised URLs (PURLs), or social media links to connect offline mail with online engagement, creating a multi-channel marketing strategy.

What industries benefit most from personalised direct mail?
Almost any industry can benefit, but it’s particularly effective for retail, real estate, financial services, healthcare, and local businesses aiming to reach a targeted audience with customised offers.

How do I measure the success of a personalised direct mail campaign?
Success can be tracked using QR codes, promo codes, dedicated landing pages, or by measuring customer responses and ROI from the campaign.

Why is personalised direct mail more effective than generic mail?
Personalised mail feels more relevant to the recipient, increasing the likelihood of engagement, click-throughs, and conversions compared to generic mailings.

What types of personalisation can be included?
Personalisation options include: recipient names, addresses, unique offers, tailored images, QR codes, barcodes, or custom messages based on interests or purchase history.

Why Use DMS for Personalised Direct Mail?

Direct Mail Systems is a reliable and experienced mailing house that can manage your personalised direct mail campaigns. We are flexible in our approach and our ability for fast turnarounds means we can work to tight deadlines with ease. 

We have some of the best industry equipment, meaning we can provide high-quality direct mailers at cost-effective prices that always exceed the expectations of our customers. We’re trusted by some of the UK’s leading brands and can offer expert industry advice on what makes a successful personalised direct mail campaign. 

Next Steps

Whether you are looking for a new mailing house to take over your direct mail marketing, or are wanting to send out your first personalised direct mail, speak to the Direct Mail Systems team today. We’ll answer any of your questions and can offer you a free, no-obligation quotation. 

Simply call us on 0117 934 1600 or contact us online by clicking here. 

Direct Mail Systems are experienced in producing and sending high-quality, in-house mailshots for our clients across a variety of industries.

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Direct Mail Systems offers a full range of flexible in-house direct mail production services for low to high volume work.

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