Direct Mail Systems are experienced in producing and sending high-quality, in-house mailshots for our clients across a variety of industries.
What are Mailshots?
Mailshots are an effective method of direct mail marketing. Often personalised to the recipient, a mailshot consists of contacting a large group of current or prospective customers via post. Mailshots can come in a variety of formats including letters, postcard mailings and brochures, and can be used for the selling of goods and services, as well as for requesting charity donations or for a political campaign.
Mailshots have been considered a key part of direct marketing strategies over the years and are used by both B2B and B2C companies to effectively and affordable reach new and existing customers on a large scale, whilst being strategically targeted. The majority of businesses will use a direct mailing house to produce, send and manage their mailshots.
What We Offer
At Direct Mail Systems, we offer a comprehensive service that covers the entire mailshot process, start to finish. From direct mail production and printing to postage and delivery, as well as data processing and data capture, we are specialists in fulfilling high-quality yet cost-effective and environmentally friendly mailshots for our customers.
With state-of-the-art machinery and our experienced team, we are flexible in our approach and will help you achieve an effective mailshot campaign, regardless of budget.
The Benefits of Mailshots
Mailshots have been used for years in successfully getting a business and its message in front of the right people.
Highly Targeted
Mailshots have the ability to be extremely targeted, allowing businesses to send to a very specific audience based on factors such as demographics, location and previous purchases.
Personalisation
Mailshots can be fully personalised to each recipient. Personal messages, offers and other information can all be customised by using the business’s existing customer data to identify previous business interactions, purchases, personal details such as their name, and more. Personalisation on mailshots has proven to increase engagement.
Monitor Success
Mailshots can be tracked and measured to determine their success and therefore help businesses make better data-driven decisions surrounding marketing strategies.
Tangible Marketing Materials
Mailshots provide a physical piece of marketing material for the recipient, something which digital marketing can’t deliver. It’s thought that marketing material that can be interacted with is more memorable and engaging.
Increased Brand Recognition
It can be hard to break through the digital space, so mailshots can be an effective direct marketing strategy for increasing brand recognition, especially if they are sent regularly.
Supports Other Marketing Efforts
Mailshots have the ability to work effectively alongside other marketing efforts for a 360-degree approach.
Cost-Effective
Mailshots can be a cost-effective direct marketing strategy, especially when making use of mailing house postal discounts.
How Our Mailshots Works
We support businesses with their mailshot campaigns from the very beginning.
- From an initial call, we’ll make sure we understand what services you need as well as your overall aims and expectations of the campaign.
- Next, we’ll get to work producing and printing your mailshot, managing the necessary data, organising postage and delivering your mailshots on time.
FAQs About Mailshots
Can mailshots be personalised?
Yes! You can include recipient names, tailored offers, or customised messages to make your mailshot personalised, more engaging and effective.
How much does a mailshot cost?
Costs depend on list size, type of materials, personalisation, and postage. We provide tailored quotes to fit different budgets and campaign sizes.
How often should I send a mailshot?
The ideal frequency depends on your goals and audience. Many businesses send monthly or quarterly campaigns, but campaigns can be tailored for seasonal promotions, events, or product launches.
Are mailshots effective for small businesses?
Yes! Mailshots are a cost-effective way for small businesses to reach targeted customers, promote special offers, and increase sales, even with a limited marketing budget.
How long does a mailshot campaign take?
Most mailshot campaigns take 1–3 weeks from design to delivery, depending on the size of the mailing list, printing requirements, and delivery options.
Why Use DMS for Mailshots?
At Direct Mail Systems, our experienced and specialised team will work closely with you to understand your campaign and offer any advice. We provide a tailored approach to every project and are a flexible mailing house that has a rapid turnaround rate.
Our state-of-the-art machinery and customer-first approach means we can meet our client’s needs and exceed their expectations when it comes to mailshot campaigns.
Next Steps
To get started with your next mailshot campaign, speak to the Direct Mail Systems team. We’ll be happy to answer any questions and can provide you with a free, no-obligation quotation too.
Call us on 0117 934 1600 or contact us online by clicking here.
