Mailshots

Marketers are increasingly aware of the advantages of using direct marketing tools to add value to consumer and business relationships. The Direct Mail Industry has seen the development of new techniques to enhance the personalisation and sophistication of direct mail. Direct Mail Systems strives to be a part of the new wave of mail and fulfilment houses offering best practice DM.

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Laser Printing

At Direct Mail Systems, we offer a comprehensive service that covers the entire mailshot process, start to finish. From direct mail production and printing to postage and delivery, as well as data processing and data capture, we are specialists in fulfilling high-quality yet cost-effective and environmentally friendly mailshots for our customers.

With state-of-the-art machinery and our experienced team, we are flexible in our approach and will help you achieve an effective mailshot campaign, regardless of budget.

With a raft of top of line Xerox Nuvera mono and Versant 2100 digital presses we can produce a huge range of cut sheet transactional and direct mail materials. Using stock as low as 40gsm all the way up to 350gsm on uncoated, silk or gloss we have it covered. We also have inline finishing available for booklet making, multi part statement accumultion, stapling or hole punching.

In addition with over 10 x 50ppm mono HP laserprinters we will always have capacity available. Handling short or long run sheet fed jobs quickly and efficiently. High quality colour variable data printing can also be done call for details.

Inkjet Personalisation

What ever the size or thickness of brochure, letter, card or catalogue we have a machine to fit the job. With 8 machines to choose from, we can inkjet inline or online with or polywrappers, tabbers, seals and envelope enclosures to ensure maximum production speeds.

For non porous stocks we have inline dryers and a range of solvent and die based inks to suit all applications.

Our lines include; Our lines include; Jet 1 High Speed, Domino L400, Videojet, Intelmail IJP, 3x inc.jet mobile inkline/online, 4 x Astrojet 3800. You wont ever need more capacity

More recently we have seen a huge rise in naked / unwrapped mailings and we mail in excess of 4,000,000 unwrapped items per month. With our flexible kit no size or thickness is an issue.

Machine Enclosing

Improving efficiency and effectiveness are the internal goals of any business, which is why we invest heavily in the latest high volume enclosing machinery. Direct Mail Systems can provide volume output to deliver a combination of speed, quality and monetary savings to our clients. With 6 envelope enclosing lines we can enclose upto 8 inserts into a range of envelopes from C6 to C4. A range of support equipment is also available to handle 'difficult' items such as end folds, z folds or novelty items such as CDs.

Poly Wrapping

Whether its building kits or contract packing, our dedicated team can handle all sorts of requests, and has a wide experience of unconventional fulfilment jobs.

The distribution of the right product to the right person is vital. Entrusting Direct Mail Systems to handle your fulfilment requirements will not only stream line your channel support but free up valuable resources.

POS, POP and literature fulfilment

We understand the importance to our clients of delivering the right items to the right location. We provide secure storage, full inventory management and order tracking.

Kit assembly

Allow Direct Mail Systems to co-ordinate the finishing of your POS or POP and you will find that your kits will be completed on schedule, at a fraction of the cost of using your own resources.

Direct Mail Systems have provided us with the best service possible over the last 10 years.

Lattice Semiconductor

Picking and Packing

Direct Mail Systems has a very reliable Inventory management system that allows high-levels of accuracy in stock control. This is the backbone of any picking and packing operation, along with our trained staff and quality control we have created a highly reliable and effective operation.

Binder Personalisation and Collation

Client relationship can be enhance by the supply of accurate and up to date information. One useful method to organise your sales information is the creation of promotional packs. Direct Mail Systems can help personalise, collate, drill and bind.

Quality Control

It is the company's policy to seek to operate fully to the BS EN ISO 9002: 1994 quality assurance standard through registration and annual review. In addition, every job is checked and monitored by the quality representative.

Next Steps

To get started with your POS or POP requirements, speak to the Direct Mail Systems team. We'll be happy to answer any questions and can provide you with a free, no-obligation quotation too. 

Call us on 0117 934 1600 or contact us online by clicking here.

What Is Data Processing for Direct Mail?

When it comes to direct mail, data processing is the preparation and management of your mailing lists to ensure accuracy, compliance, and efficient delivery. It involves cleaning, formatting, deduplicating, and validating data so your mail reaches the right recipients, reduces waste, and improves campaign performance.

What We Offer

Our range of data processing services is designed to streamline and optimise your direct mail campaigns, ensuring accuracy, efficiency, and maximum results.

Data Cleansing

Our team is equipped with advanced tools and expertise to clean and validate your data. By removing duplicates, correcting errors, and updating contact information, we ensure that your direct mailings reach the right recipients, improving deliverability rates and minimising wastage. We can:

• Identify and deal with duplicate records on your customer and prospects database
• Improve the accuracy of address data to improve deliverability, response and ROI.
• Avoid causing bereaved friends and families by identifying and removing the details of those who have passed away.
• Identify people who have moved to a new house and obtain forwarding addresses for some of your lost customers.
• Perform Profanity Checks on your data to prevent potentially malicious brand damaging names and addresses from reaching your target audience.

Data Enhancement

We can help enrich your database with valuable information that enhances targeting and personalisation. By appending demographic data, lifestyle indicators, or purchasing behaviour, we enable you to create highly targeted campaigns that resonate with your audience, leading to higher response rates and conversions.  We can:

• Add listed telephone numbers from the BT database to your customer and prospect records
• Avoid potentially heavy fines by checking data against the TPS and MPS preference files
• Add more detail, such as age, gender and wealth indicators to the information you already hold on your customers and prospects

Data Standardisation

Inconsistent and poorly formatted data can lead to errors and inefficiencies in your direct mail campaigns. Our data standardisation services ensure that your database adheres to a consistent format, eliminating errors and facilitating smooth data integration with other systems. This improves overall data quality, accuracy, and efficiency.

Data Security and Compliance

At Direct Mail Systems, we understand the importance of data protection and privacy. Our robust data security measures ensure that your sensitive information is safeguarded throughout the data processing journey. We also ensure compliance with data protection regulations, giving you peace of mind and mitigating risks associated with data breaches or non-compliance.

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Benefits of Data Processing for Direct Mail?

Improving Accuracy

Data inevitably becomes outdated and contains errors over time. Engaging with incorrect or incomplete contact information can lead to wasted resources and a negative perception of your brand. By cleaning your data, you can ensure accurate and up-to-date contact details, eliminating returned mail and improving deliverability rates. Direct Mail Systems has access the most comprehensive and accurate data products available in the UK.

Enhancing Targeting

A direct mail campaign's success greatly depends on targeting the right audience. Cleaning data allows you to segment your database based on specific criteria, such as demographics, preferences, or purchase history. This segmentation enables you to tailor your content and offers to each group, resulting in higher response rates and conversions.

Lowering Costs

Sending mail to inaccurate or non-existent addresses is not only ineffective but also a waste of valuable resources. By cleaning your data, you can remove duplicates, outdated records, and non-deliverable addresses, reducing printing and postage costs. This optimisation allows you to allocate your budget to reach a larger audience or invest in other marketing initiatives to maximise your returns.

Enhancing Brand Image

Direct mail campaigns are an excellent opportunity to make a lasting impression on your target audience. However, if your mail is sent to incorrect addresses or fails to reach its intended recipients, it can reflect poorly on your brand and credibility. Cleaning your data ensures that your mailings are reaching the right people, helping to build trust and maintain a positive brand image.

Increasing Response Rates

When your direct mailings reach the right individuals, you increase the chances of eliciting a response. By cleaning your data and verifying the accuracy of contact information, you can enhance the effectiveness of your campaign. A cleaned database reduces the risk of sending mail to individuals who have moved or opted out of receiving communications, leading to higher response rates and a greater return on investment.

Compliance with Regulations

Data protection and privacy regulations, such as GDPR, require organisations to handle personal information responsibly. Cleaning your data ensures compliance with these regulations by removing outdated or unwanted contact information and respecting recipients' preferences. By staying compliant, you mitigate the risk of legal and reputational repercussions.

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Account Manager

Bristol leading marketing agency

5/5

Trustpilot

I would have no hesitation recommending the services of DMS. They are one of the most flexible and responsive mailing houses I use monthly and have done for years and to this day they have never let us down.

Why Use DMS For Data Processing?

We believe that cleaning data before embarking on a direct mail campaign is an essential step towards achieving success. At DMS, our years of expertise and experience in this industry have proven time and again that a thorough data cleansing process can make a significant difference in your campaign's overall effectiveness and deliver better results.

Partner with us and use our data bureau services for top-notch data processing that optimise your direct mail campaigns. Our expertise, advanced technology, and commitment to excellence enable us to deliver accurate, targeted, and impactful mailings that drive results. Let us handle your data processing needs while you focus on growing your business and connecting with your customers.

FAQs for Data Processes for Direct Mail

Why is data cleansing important?

Cleansing removes duplicates, outdated records, and errors, helping reduce wasted mail, lower costs, and improve campaign performance.

Can you work with different data formats?

Yes. Mailing data can be processed from a wide range of file formats and structured to meet postal and production requirements.

Is data processing compliant with data protection regulations?

Professional data processing follows strict data protection and privacy standards to keep your information secure and compliant.

How does good data processing improve campaign results?

Accurate, well-structured data ensures your mail reaches the right people, improving response rates, reducing returns, and maximising ROI.

Next Steps

If you’re interested in data processing and our seamless direct mail services, get in touch with the team to get started! 

Call us on 0117 934 1600 or contact us online by clicking here.

Rapid Response

Whether responses are generated from the web, post, fax or email, Direct Mail Systems will process them from data to door within any given time frame, however short.

Our in-house programmers utilizing the latest technologies provide our data capture department with the highest level of support, to process thousands of documents daily.

Some of the documents we capture daily for one off or ongoing campaigns include:

We also provide mail office services including PO Boxes, envelope opening, sorting and batching.

Automatic Web Capture

Direct Mail Systems has developed an automated program for direct import of web capture forms, to save you time and money. Detailed capture reports are supplied as standard.

Secure Shredding

To aid data protection once the data has been captured, verified and backed up all documents are kept for 3 months then securely shredded onsite to DIN 32757.

Direct Mail Systems has managed our direct mail returns for several years, they are always accurate and on time with our data exports. I couldnt recommend them highly enough.

Clients are talking about us

Next Steps

If you’re interested in data capture, get in touch with the team to get started! 

Call us on 0117 934 1600 or contact us online by clicking here.