Direct Mail Systems can support businesses with sample distribution in their direct mail and help deliver successful campaigns with ROI.
What is Sample Distribution?
Sample distribution, also referred to as product sampling, is the practice of sending out free samples of a product to prospective or current customers. Many businesses choose to send out samples in order to promote a new product to current customers or introduce existing products to new customers. Popular samples used in direct mail include perfume, beauty products and food items, but the opportunities are endless.
Providing recipients of direct mail with a free sample aims to get them to try the product before making a purchase, driving both brand awareness and sales. Using sample distribution as part of a business’s direct mail strategy can create a buzz and interest surrounding a product. It also provides the targeted consumer with a positive brand experience, as they feel exclusively chosen to receive a free product.
What We Offer
At Direct Mail Systems, we can help you offer free samples to your target audience with our direct mail sample distribution service. From the printing of marketing material to go alongside your product samples, such as a brochure or postcard, to the actual sample attaching and postage, we provide a comprehensive service from the start to the finish of your direct mail campaign.
No matter the size of your sample distribution direct mail, we’ll make sure your product samples arrive on time and in front of your target audience, producing an engaging campaign that’s destined for success. We are flexible in our approach and will work closely with your business to create a solution that will exceed your expectations.
The Benefits of Sample Distribution
There are several benefits to using sample distribution as part of a direct mail marketing strategy. These include:
Introduce New Products
Sending out free samples allows recipients to try new products before purchasing and generates interest. It is a great way to introduce existing and prospective customers to a new product and encourage them to try it out. Many businesses find that getting consumers to try a new product in the first place is a major barrier, especially if they are brand loyal. Product sampling helps overcome this.
Promote Existing Products
By sending our samples of existing products to prospective customers, businesses can win them over and convert them into loyal customers, as well as create a positive impression on the recipient.
Increase Sales
Sample distribution in direct mail has shown to be effective in driving sales for many businesses. Because consumers can try out products before purchasing, they are more likely to buy that product in the future.
Increase Brand Awareness
The sending of product samples to potential customers creates increased brand awareness for the business, as it puts a product in front of a consumer who may not have heard of the brand previously or tried its products. Not only does this improve brand recognition but also gives the consumer a positive association towards the brand.
Improve Customer Experience
There are not many people who don’t love to receive free gifts in the mail. Sending our product samples to customers is a great way to improve the customer experience, creating a sense of exclusivity and making them feel valued. Research shows that customers who feel valued by a brand are more likely to be brand loyal and recommend them to others.
Drive Conversation
Delivering free samples via direct mail is a great way to drive conversation and create a buzz around a product and business. Recipients will talk to family and friends, making them more likely to purchase. Plus, social media can also play a big part in sample distribution, especially if a campaign encourages recipients to share that experience on social media, amplifying the targeted reach.
How it Works
Sample distribution works by including or attaching a free product sample to a piece of direct mail or mailshot that is then sent out to a business’s chosen target audience.
To attach a sample to a piece of marketing literature, we use a Kirk Rudy 203P machine. Peelable glue is often used or samples can be inserted within a poly-wrapped item.
Why Use DMS for Sample Distribution?
At Direct Mail Systems, we are flexible in our approach and will work with you to find the best solution when it comes to sample distribution, that is in line with your brand image and your budget. We can work to tight deadlines, due to our state-of-the-art machinery allowing for rapid production and our team of industry experts who will oversee the entire project.
As well as producing your product sample direct mailers, we can also offer great prices when it comes to postage, both within the UK and internationally. Plus, we offer a full data processing service which means more targeted and cost-effective campaigns.
Next Steps?
If you’re a business looking to include product sampling in your next direct mail campaign, get in touch to discuss our sample distribution service.
Call us on 0117 934 1600 or contact us online by clicking here.