Direct Mail Systems provide high-quality, personalised direct mail to drive engagement and help businesses reach their marketing objectives.
What is Personalised Direct Mail?
Personalised direct mail is any type of direct mail a business sends to its current or prospective customers that features any type of personalised content specific to the recipient. This could be a personalised message or offer, using customer data and demographics surrounding their personal details, latest purchases, interests, geographical location and other shopping behaviour.
Examples of personalised direct mail include using the recipient’s name on the direct mail or suggesting a complimenting product for their last purchase.
What We Offer
At Direct Mail Systems, we can help produce, deliver and manage your personalised direct mail campaign from start to finish. We offer a variety of different printing options and finishes, as well as bespoke and special applications such as seals and polywrapping. Our experienced team are also able to offer their expertise and advice on ways to use personalisation to maximise the success of a direct mail campaign.
When it comes to personalised direct mail, the quality of the available data is key. There’s nothing worse than your customers receiving personalised material that’s incorrect. Our data processing service ensures your personalised direct mail goes smoothly and your data is fully cleaned and enriched for maximum engagement.
The Benefits of Personalised Direct Mail
There are multiple benefits of sending out a personalised mailshot, which include:
Increased Engagement
Personalised direct mail has been proven to drive higher engagement than non-personalised direct mail, resulting in better response rates, whether that be sales, call-backs or footfall. This is because personalised mail is more likely to catch the attention of the recipient, such as seeing their name, and because it is tailored to their interests and past behaviour.
Increased Brand Awareness
Using personalised direct mail as part of a business’s marketing strategy can help increase brand awareness and recognition with current and prospective customers, by establishing a more memorable brand image. A customer is more likely to remember a brand or business that has made the effort to understand and ‘know’ them, by providing them with personalised material.
Improved Brand Loyalty
Direct mail that is personalised can also improve brand loyalty, as well as the customer and business relationship. Personalisation makes a customer feel special and valued by a brand, which lends a hand to them choosing them over another competitor in the future.
Greater ROI
Using customer data to deliver a personalised direct mailer filled with content that the recipient can personally relate to creates a highly targeted campaign. Because you’ve got the right message in front of the right people, response rates will be higher and therefore have a greater return on investment (ROI) than non-personalised direct mail.
How it Works
What sets personalised direct mail apart from regular mailshots is the use of customer data to create a personalised experience. The more customer data a business has, the more personalised the direct mail can be. This is how a personalised direct mail campaign typically works:
- Define the Target Audience - usually by age, gender, location, buying behaviour, interests etc.
- Gather the Data - about the target audience, such as name, address, purchase history, preferences etc.
- Create Personalised Messaging - decide how you wish to use the data to create personalised messaging, such as ‘Hello, [customer name]’. It needs to speak directly to the recipient, their interests and behaviour and could include personalised offers, recommended products or general use of demographics.
- Design the Mailer - create an engaging design that includes your personalised messaging and will convey it effectively.
- Get a Mailing House Involved - this is the stage most businesses hand over the project to a mailing house. From here, they’ll help you sort and clean your data, print your design, organise postage and action delivery.
Why Use DMS for Personalised Direct Mail?
Direct Mail Systems is a reliable and experienced mailing house that can manage your personalised direct mail campaigns. We are flexible in our approach and our ability for fast turnarounds means we can work to tight deadlines with ease.
We have some of the best industry equipment, meaning we can provide high-quality direct mailers at cost-effective prices that always exceed the expectations of our customers. We’re trusted by some of the UK’s leading brands and can offer expert industry advice on what makes a successful personalised direct mail campaign.
Next Steps
Whether you are looking for a new mailing house to take over your direct mail marketing, or are wanting to send out your first personalised direct mail, speak to the Direct Mail Systems team today. We’ll answer any of your questions and can offer you a free, no-obligation quotation.
Simply call us on 0117 934 1600 or contact us online by clicking here.