contact us about us locations home Services Client Login Client Login go to previous page go to previous page
dms ezone help
   
 
Email List Manager

This provides a utility for you to generate and manage opt-in email subscriber lists, and the facility to send out regular email newsletters to these lists.

Our system has been designed to be 100% customisable to ensure a consistent look and feel for your subscribe/unsubscribe pages.

You can segment your email addresses by using the sub lists as well as the master list. All your email addresses appear in the master list, and can also be present in multiple sub lists. If you require more than 5 sub lists please contact support.

 
Receiving Subscribers

You have 3 main options for receiving and importing subscribers into your account.

  1. By simply linking to a predefined URL on our server. This generates a customisable subscribe/unsubscribe page containing a readymade form which your visitors complete to join your list.
  2. By creating a form on your existing web pages to allow subscribers to join your lists. We provide the HTML for you to copy and paste into your pages, which can be modified to suit your design.
  3. By uploading a text file of email addresses in a specific format (please see "Upload a File/CSV of Subscribers" option in your menu).
All email addresses are automatically added to your master list, and you can select to add them to additional sub lists as well
 
Unsubscribing

Each email that is delivered through your account automatically contains a link allowing the recipient to unsubscribe. If using the standard subscribe form (predefined URL on our system) there is by default an unsubscribe option.

 
Personalisation
You have the option to capture the forename and surname as well as extra personalisation data along with the email address. This data can be used to personalise each email, although the use of this feature is optional.
 
Extra Personalisation

In addition to the Forename and Surname fields you can define extra personalisation to use in your email messages.

Entering extra personalisation into your lists

Uploading extra personalisation in a CSV file.
You must create a text CSV file in the following format :-

"emailaddress","forename","surname","extrafield1","extrafield2" etc.

The only mandatory field is the email address, however if you wish to upload extra personalisation but no Forename/Surname data you must still leave empty values where the Forename/Surname data would normally go, ie. :-

"emailaddress","","","extrafield1","extrafield2" etc.

Capturing extra personalisation data in subscribe form.
You can either use our standard subscribe form, or design your own one for use on your web site.

Build a subscribe form including extra fields to capture personalisation. See 'Subscribe/Unsubscribe HTML' within your account menu to obtain the correct HTML to use in your subscribe form.

If you intend to use extra personalisation you must first define the field names within your account menu option 'Extra Personalisation'. Any extra fields posted from your subscribe form that are not defined within your personalisation settings will be ignored.

To use personalisation within your email messages simply drop the following variables into your email template :-

Forename: <em:forename>
Surname: <em:surname>

Extra personalisation fields: <em:fieldname>

where 'fieldname' corresponds to the field name defined in your 'Extra Personalisation' settings.

Note: When uploading a bulk file of email addresses you can choose to overwrite any existing personalisation associated with an email address that already exists within your account.

 
Sending Messages

First create a message template within the "Message Templates" option. You can define the email name, subject, reply-to email address, and text and HTML versions all within the template.

 
HTML or Text Emails

Our system allows you to send HTML email newsletters, which contain a text alternative for non-HTML email clients. You can send text only emails if you prefer. To create an HTML email you must upload an HTML file to your account, and associate it with your message template.

 
HTML Email Hints and Tips

Make all images are hosted on your server, and the image tags in your HTML must point to these images on your server.

The more complicated you make the emails i.e. forms and JavaScript, the less email clients will be able to display them.
Make sure your uploaded HTML files are in either .html or .htm format.
Keep the layout simple and include links to your website wherever possible.
To make sure that non-HTML email clients can read your HTML emails, always enter a plain text alternative in the message box provided.

 
Frequently Asked Questions

1) How do bounces work?
A bounced email address is one that is rejected by the recipient's ISP, which we then filter according to certain parameters ie. account expired, address not known etc. Each email address is automatically flagged each time it is returned as a bounce, but the email address is only removed after we receive 4 bounce notifications. This means that you will not see any bounced emails until the fourth time you send to your lists.

2) Where can I see who has unsubscribed and who has bounced?
Go into the menu option "Download Bounces/Unsubscribe CSV" to download this data at any time. You can also see at a glance the bounce and unsubscribe data for each campaign by going to option "Message Sending Summary" and you will be presented with a list of previous email campaigns. The bounced and unsubscribed emails are displayed on this page and can be downloaded by clicking on the relevant link.

3) How do I define the "From" name and email address?
Go into menu option "Account Settings" and in the resulting page modify the details in the "From Address" box. The details should be in the format "Company Name" <info@ourdomain.com>

4) Using the templates feature
Instead of having to enter your email text and subject each time you send an email, use the templates feature to save an email format. Go to option "Edit Message Templates".

5) Customising the unsubscribe pages
Go to option "Customise standard subscribe/unsubscribe & confirmation pages" and enter the details in the relevant boxes. Leave the Custom Text boxes blank if you just want our standard wording on your pages. You can define your own redirect pages following a successful subscribe or unsubscribe - set the URL's to redirect to in the page "Account settings and greeting message".

6) How long do we keep reports information?
We store details on previous campaigns for a maximum of 3 months. We recommend that you download your bounces and unsubscribes on a regular basis.

7) How can I add a subscribe page on my own web site?
Go to "Subscribe/Unsubscribe HTML" and use this feature to generate the required HTML code to drop into your existing web pages to create both subscribe and unsubscribe forms. We provide standard confirmation pages that are served to the subscriber following completion of the subscribe/unsubscribe forms, these can be customised within menu option "Subscribe & Unsubscribe Customisations". Alternatively you can create your own confirmation pages and host them on your own web site - see "Account Settings" to define the URLs of these pages.

8) I can't upload my email addresses
Check that you are uploading a file with extension ".csv" and that it is laid out in the following format :-
"Email Address","Forename","Surname","extrafield1","extrafield2"
"Email Address","Forename","Surname","extrafield1","extrafield2"

If not using personalisation, just include the email address with no trailing commas. The "quotes" are optional but improve the speed of upload. Should you have any difficulties with this please contact support and we will upload it for you.

9) What about duplicate email addresses
Our system automatically removes duplicate email addresses, both for uploaded lists and individual subscriptions.

10) I want to clear all my lists
The best way to clear lists is as follows :-
- Go to menu option "Clear down Sublists" and then clear down your sub lists one by one.
- Then go to menu option "Delete/Restore Master List" and press the button marked "Delete Addresses".

This will then clear your account of all email addresses HOWEVER we still keep a record of previous unsubscribes and bounces in a hidden database so that you cannot inadvertently re-subscribe someone who previously unsubscribed. If you do wish to re-subscribe an email address, simply enter it in the page "Add a Single Subscriber", or get them to use your normal subscribe form.

 
Pricing

This utility allows unlimited email distributions. Our basic pricing allows a limit of 1500 addresses in your master email list. There is an monthly upgrade fee to increase the email address quota in your account. Please contact support for details.

 
Abuse

We reserve the right to shut down any account without refund where we discover that the account is being used to send mass unsolicited email broadcasts (SPAM), or if an account is otherwise making unnecessarily excessive use of the system to the detriment of other users.